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Content is King

posted Jan 27, 2010, 8:51 AM by Alex Pearson   [ updated Jan 27, 2010, 9:04 AM by Alex Pearson ]
Finished You are not a Gadget on the eve of Steve Job's announcement of the new Apple tablet, which will happen one hour from now. I agree with Jaron Lanier that Web 2.0, Wikipedia, YouTube, blogs and twitters have created a mushy, gray sameness to content. And part of it is that no one is getting paid for their work. The trick to the tablet will not be its sexiness but whether Apple can put together a business plan like the ITunes store for text. Students will pay for a textbook if it is priced reasonably and easy to download and read in digital form. The publishers, editors and, most importantly, authors will get paid and will continue to produce accurate, well-written, authoritative content.